Curating the Self: Augmented Capitalism & the Ghost in Machine Intelligence.

By curating our lives via social media, the seemingly omnipresent affirmation of human life, we contribute to a commodified presence endlessly remediated. On the precipice of post-human to non-human modes of production, we are spectator and spectacle, simultaneously producers, commodities, and consumers of augmented capitalism.

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We are no longer just consumers
We are content
We are data
We are product

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Under augmented capitalism, life is curated for platforms and monetised as experience. The spectacle has mutated: we are simultaneously performer, commodity, and audience.

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This PhD hijacks the system from within.

Using AI, capitalism’s latest machine to build models that détourn its own logic.

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If algorithms extract value from us, can they also reveal the mechanism of extraction?

Can capitalism be forced to generate its own critique?

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This is the ghost in machine intelligence: the possibility that the system contains the seeds of its own disruption.